W / 04 · ROBOTIC SPACE FLV · 2025

Robotic Space

A Platform Beyond Mobility 이동을 넘어선 모빌리티 플랫폼

Categories Integrated Content Client Hyundai Year Apr 2025
Robotic Space — Hero

Overview 개요

Robotic Space is a next-generation mobility platform that transforms into a taxi, restaurant, or lounge based on the passenger's needs. Proposed by the Genesis Future Design Team, this new mobility concept goes beyond simple transportation, aiming to create an experience-centered space.

To clearly communicate and visualize this multifaceted vision, we developed an integrated content solution that includes a 360° VR experience, a concept video, and prototype apps for both passengers and operators. Though the formats differ, all outputs share a single narrative and brand message — designed to deliver a seamless and consistent user experience from concept to production to exhibition.

로보틱 스페이스는 탑승자의 필요에 따라 택시, 레스토랑, 라운지로 전환되는 미래형 모빌리티 플랫폼입니다. 현대제네시스 퓨처 디자인팀이 제안한 이 새로운 이동 개념은, 단순한 '이동 수단'을 넘어 경험 중심의 공간을 지향합니다.

우리는 이 복합적인 비전을 보다 명확하게 전달하고 실제로 체험할 수 있도록 360° VR 콘텐츠, 컨셉 영상, 승객/운영자용 프로토타입 앱을 하나의 통합 콘텐츠 솔루션으로 구현했습니다. 형식은 다르지만, 모든 결과물은 하나의 내러티브와 브랜드 메시지를 공유하며, 개념부터 제작, 전시까지 일관된 사용자 경험을 전달하도록 설계되었습니다.

01

360° VR Experience

Rendered in 360° VR · Animated in Full 3D · Delivered in 8K Resolution 360° VR 렌더링 · 풀 3D 애니메이션 · 8K 해상도 제작

Robotic Space — VR Experience
Robotic Space — VR Experience
Robotic Space — VR Experience
Robotic Space — VR Experience
Robotic Space — VR Experience
Robotic Space — VR Experience
Robotic Space — VR Experience
Robotic Space — VR Experience
Robotic Space — VR Experience
Robotic Space — VR Experience
02

Story-driven Scenario Planning

Scenarios designed for immersive content, connecting VR, UX film, and app into one narrative 몰입형 콘텐츠를 위한 시나리오 기획, VR·UX 영상·앱을 하나의 내러티브로 연결

Robotic Space — Scenario Planning
03

Inclusive Persona Design

Adaptable characters considering age, culture, mobility challenges, and even pets 연령·문화·교통약자·반려동물까지 고려한 포용적 캐릭터 디자인

Robotic Space — Persona Design
Robotic Space — Persona Design
Robotic Space — Persona Design
Robotic Space — Persona Design
04

UI/UX Optimized for VR

Field of view and interaction flow crafted for immersive VR environments VR 몰입 환경에 최적화된 시야와 조작 흐름 설계

Robotic Space — UI/UX
Robotic Space — UI/UX
Robotic Space — UI/UX
05

Installed at HMGICS in Singapore

Deployed at Hyundai Motor Group Innovation Center Singapore as a permanent immersive exhibit 현대자동차 싱가포르 이노베이션 센터(HMGICS) 상설 전시 콘텐츠로 설치

Robotic Space — HMGICS
Robotic Space — HMGICS
Robotic Space — HMGICS Robotic Space — HMGICS
06

Concept Film

A film illustrating the concept and usability of Robotic Space Robotic Space의 개념과 사용성을 담은 컨셉 영상

Robotic Space — Concept Film
Robotic Space — Concept Film
Robotic Space — Concept Film
Robotic Space — Concept Film Robotic Space — Concept Film
Robotic Space — Concept Film Robotic Space — Concept Film
Robotic Space — Concept Film
Robotic Space — Concept Film Robotic Space — Concept Film
Robotic Space — Concept Film
Flovah character

Created by 함께 만든 사람들

Hyundai Genesis Future Design Team 현대 제네시스 퓨처 디자인팀

  • P.M. / C.D. / VR Video Editor / Director PM / 크리에이티브 디렉터 / VR 영상 편집 / 감독 Eunjun Gim 김은준
  • C.D. / Concept Video Editor / Director 크리에이티브 디렉터 / 컨셉 영상 편집 / 감독 Green Han 한그린
  • Character Artist 캐릭터 아티스트 Marc B. F. 마크 B.F.
  • 3D Graphic 3D 그래픽 IMAGO IMAGO
  • Voice 보이스 Woosung Jung 정우성
  • Sound Director 사운드 디렉터 Sunwoo Shawn Kim 김선우