W / 01 · OPEN DESIGN LAB FLV · 2026

Open Design Lab

Building a Platform for Open Research and Experimentation 함께 연구하고 실험하는 오픈 플랫폼

Categories Brand · Platform · Content Client Hyundai Year Jan 2026

Overview 개요

Flovah handled the full scope of branding, website development, and content production and operation for Open Design Lab, Hyundai Motor's open platform.

Open Design Lab is a collaborative platform where people come together to research and experiment toward a better future centered on mobility. Flovah established the brand identity and visual direction, designed and built the website, and produced a concept film introducing the platform.

Ongoing article content was also managed to archive the platform's research and experiments, building a structure for continuous content expansion.

The focus was on delivering a cohesive experience where brand, platform, and content work together seamlessly.

현대자동차의 오픈 플랫폼 Open Design Lab의 브랜딩부터 웹사이트 구축, 콘텐츠 제작과 운영까지 전 과정을 함께했습니다.

Open Design Lab은 모빌리티를 중심으로 더 나은 미래를 연구하고 실험하는 플랫폼입니다. 플랫폼의 성격에 맞는 브랜드 아이덴티티와 비주얼 방향을 정립하고, 이를 기반으로 웹사이트를 설계하고 구축했습니다.

플랫폼을 소개하는 컨셉 영상을 제작했으며, 다양한 연구와 실험을 담는 아티클 콘텐츠를 기획하고 운영했습니다. 콘텐츠가 쌓일수록 플랫폼이 자연스럽게 확장되는 구조를 만드는 것이 목표였습니다.

브랜드, 플랫폼, 콘텐츠. 세 가지가 하나의 일관된 경험으로 연결되도록 설계하는 데 집중했습니다.

01

Brand Identity

Defining the Identity of an Open Platform 오픈 플랫폼의 정체성을 정의하다

Open Design Lab — Brand identity
Open Design Lab — Brand identity Open Design Lab — Brand identity
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Open Design Lab — Brand identity Open Design Lab — Brand identity
Open Design Lab — Brand identity
Open Design Lab — Brand identity
Open Design Lab — Brand identity
Open Design Lab — Brand identity
Open Design Lab — Brand identity Open Design Lab — Brand identity
Open Design Lab — Brand identity Open Design Lab — Brand identity
Open Design Lab — Brand identity
Open Design Lab — Brand identity
Open Design Lab — Brand identity
Open Design Lab — Brand identity Open Design Lab — Brand identity
Open Design Lab — Brand identity
Open Design Lab — Brand identity
Open Design Lab — Brand identity
Open Design Lab — Brand identity
Open Design Lab — Brand identity
02

Platform Design & Operation

A Digital Platform Built to Archive and Expand 아카이빙과 확장을 위해 설계된 디지털 플랫폼

Open Design Lab — Platform design
Open Design Lab — Platform design
03

Content Production

Film and Content That Communicates the Platform's Vision 플랫폼의 비전을 전달하는 영상과 콘텐츠

Open Design Lab — Content production
Open Design Lab — Content production
Open Design Lab — Content production
Open Design Lab — Content production
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Open Design Lab — Content production Open Design Lab — Content production
Open Design Lab — Content production Open Design Lab — Content production
Open Design Lab — Content production
Open Design Lab — Content production
Open Design Lab — Content production Open Design Lab — Content production
Open Design Lab — Content production Open Design Lab — Content production
Open Design Lab — Content production Open Design Lab — Content production
Open Design Lab — Content production
Flovah character

Created by 함께 만든 사람들

Hyundai Genesis Future Design Team 현대 제네시스 퓨처 디자인팀

  • Editorial Director / P.M 에디토리얼 디렉터 / PM Eunjun Gim 김은준
  • Brand Visual Strategy / Logo Design 브랜드 비주얼 전략 / 로고 디자인 Eunwoo Kim 김은우
  • Writer 글 Eunjun Gim, Green Han 김은준, 한그린
  • Translation & Review 번역 & 검수 Green Han, Marc B.F. 한그린, 마크 B.F.
  • Web Developer 웹 개발 Taehyun Ahn 안태현
  • Web Designer 웹 디자인 Hyojin Kwak 곽효진